The competition is organized to determine the best solutions and approaches and effective practices in working with employees and the public, and to increase the prestige and importance of studies on corporate culture management and development.
Companies from every sector of the economy participate in the competition.
The methodology for selecting the winners is based on scientific research, the long-term experience of the Zappos.com site, the scientific developments of the Gellap Institute and research published in the new book of doctor Tahir Bazarov "Schastlivaya kompaniya: sekrety prakticheskoysosyalsi". professor of psychology, MSU.