Context
The national clothing retail chain decided to reconsider its strategy in the face of growing competition and changes in consumer preferences. The company assembled a team of 12 members, including the executive director, heads of sales, marketing, purchasing and logistics departments, as well as regional managers.

Format and duration
The session was held in person at the company’s office and took two full days of work.

Process
Over the course of two days, participants worked to determine strategic goals, development vectors and an action plan for the next three years. During the session, analyzes of the external environment, competitive position, customer needs, as well as internal resources and processes were carried out.

Results
As a result of the work, key areas of the strategy were identified: expanding the range, investing in digital technologies and improving the level of service. An action plan was developed for each area, and those responsible for completing the tasks were identified.

Output
The strategic planning session allowed the retail network to work out and make important strategic decisions. In addition, participants noted an improvement in internal communication and understanding of common goals and objectives. Participation in the session helped the team focus on a strategic level, go beyond the daily routine and make bold and thoughtful decisions about the future of the company.