The distinction between “strategic” and “managerial” marketing is used to distinguish “two stages that have different goals and are based on different conceptual tools. Strategic marketing is concerned with the selection of policies aimed at improving the competitive position of the firm, taking into account the problems and opportunities offered by the competitive environment. On the other hand, managerial marketing is focused on achieving specific goals.”

The ideas of co-marketing marked the beginning of the end of the era of traditional marketing (“vertical marketing”) and contribute to the development of a new era in this area, which is called lateral marketing, and accordingly lateral thinking. The lateral type of marketing differs from its vertical variety in its fundamental focus on the production of goods, regardless of the situation in existing markets. In this case, manufacturers are targeting several different markets.

The pragmatics of graphic design determines its technical and communication varieties: corporate advertising design (advertising, logos and branding, product packaging, “outdoor advertising”), editorial and publishing design (book design, magazines, newspapers, booklets, flyers).

How an element of branding works for a deferred sale - consolidating the image of a brand in the consumer’s mind or simply creating the desired image for a product, service, company, person, idea. One of the tools for image copywriting is the creation of blog articles on the websites of companies and brands. Useful and unique content helps attract potential customers and also increases brand authority in the eyes of Internet users.

Formation and development of team skills, which are the basis of the team management implementation system. These may include the following skills:

• harmonization of the common goal with personal goals;
• taking responsibility for the team’s results;
• situational leadership (leadership for a task) and flexible change of style in accordance with the characteristics of the task;
• constructive interaction and self-government;
• making a single team decision and agreeing it with team members