Competition goals
  • identifying the best solutions and approaches, effective practices for working with personnel and the community


  • increasing the prestige and significance of work related to the management and development of corporate culture

The research methodology was developed under the leadership of the Chairman of the Expert Council of the National Assessment Center Timur Yadgarov and is based on scientific developments, many years of research into the experience of the best employers, the concept of “Leader and Tribe”, ESG principles and developments of the Gallup Institute (USA). A special place is occupied by the research of the Honored Professor of Moscow State University. M.V. Lomonosov, Doctor of Psychological Sciences Takhir Bazarov, published in his book “Happy Company. Secrets of practical psychology".

The competition consists of three stages:

until 12/31/2024


Employees complete (in 10 minutes) an anonymous online survey in 12 categories, which will allow you to calculate the “Happiness Index” in your company

15.01.2025


Companies that made it to the semi-finals based on the results of the assessments will defend their projects before the jury in an online format

31.01.2025


The best (top 3) companies in each industry will have the opportunity to speak in front of an audience Fourth International Management Forum in Tashkent

Forum participants determine the winner by voting in real time

All finalists will receive Certificates of the international competition, and the winner in the nomination will receive from the hands of a representative of the jury a Memorial Stella confirming the achievement of outstanding results. All participants will receive a short report with the survey results.

The jury of the international competition:

  • Takhir Bazarov
    Doctor of Psychology, Honored Professor of Moscow State University named after M.V. Lomonosov, author of the book “Personnel Management” and co-author of the book “Happy Company: Secrets of Practical Psychology”.
  • Mark Kukushkin
    author of the book “Alive”, Best Business Coach of the Year (2011), founder of the PIR Festival, vice-president of the Academy of Social Technologies
  • Timur Yadgarov
    expert on corporate culture, editor of the book “Leader and Tribe”, author of the book “27 Habits of a Happy Person”, scientific editor of the business bestseller “Leader and Tribe”, Rector of Corporate University.kz
  • Werner Regen
    Vice-President of the European Coaching Association, Doctor of Economics, Professor,
    member of the scientific society named after. Leibniz, Berlin
  • Yuri Okishev
    Ph.D.
    Co-founder and CEO of Auditorium CG
    and You-need platforms
  • Tatyana Kozhevnikova
    HR director with 30 years of experience. Speaker, mentor, author of books on personnel management
  • Sukhrob Khaitov
    Ex-HRD TCell
    HRD with experience in IT, retail and education
  • Anna Timofeeva
    Expert practitioner in the field of personnel and career management, change management, automation and transformation.
    Mentor for HR and TOP managers.
    Best HRD of Kazakhstan (2018, 2022).
  • Krasnova Gulnara
    Doctor of Philosophy, writer, journalist, author of the channel "Happiness on Scientific"
Results of the Competition 2024
Graceful business
number of up to 150 employees
nomination
D2 Insurance
Novosibirsk, Russia
Elegant business
headcount 150-500 employees
nomination
Soft Engineering
Kemerovo, Russia
Large-scale business
number of more than 500 employees
nomination
Tele2/Altel
Almaty, Kazakhstan

Participants of the competition who have a high Happiness Index and received a ticket to the semi-finals of the Competition in January 2024 retain their right to claim victory and can be admitted to the Semi-finals of the competition as part of the preparation of the Tashkent International Management Forum, which will be held on January 31, 2025.

Materials of the participants of the competition 2024

List of Semi-Finalists 2024
  • Citix Ltd (Kazakhstan)
  • Status Management Group (Kazakhstan)
  • Uzinfocom (Uzbekistan)
  • 1Fit (Uzbekistan)
  • FIT SERVICE (Russia)
  • Freedom Pay (Kazakhstan)
  • Halyk Life (Kazakhstan)
  • Fashion Retail (Kazakhstan)
  • GeoSm (Russia)
  • Jurabek Laboratories (Uzbekistan)
  • Beeline (Uzbekistan)
APPLY
participation in the competition does not require payment