Transform Your Corporate Culture and HR Brand: Attract and Retain the Best Talents!
Increase your company's attractiveness as an employer of choice and achieve your strategic goals
Increase your company's attractiveness as an employer of choice and achieve your strategic goals
- Is your company ready for digital transformation?In today's job market, attracting and retaining highly qualified young professionals, especially in the fields of project management and digital technology, is becoming critical. How does your HR brand and culture help you compete for top talent?
- Our Solution: Create an Outstanding Employee Value Proposition (EVP)We offer a comprehensive approach to developing a new HR brand, values and implementation strategy that will attract and retain leading specialists with experience in digital banks. We will help you create a unique EVP that highlights opportunities for innovation, professional growth and contribution to the digitalization of your sector, while maintaining your company's unique DNA.
What will you get from cooperation with us?
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Attracting the best young professionalsWe will develop an HR brand that resonates with the values and ambitions of the digital generation. -
Retaining valuable employeesYour new EVP will drive loyalty and engagement while offering opportunities for growth and development. -
Increasing efficiency and competitivenessImproved employee experience directly impacts productivity and market position -
Preserving your organization's unique DNAWe integrate innovation without losing touch with your history and cultural code. -
Achieving strategic goalsA transformed culture and a strong HR brand will become a catalyst for your business. -
Working with advanced technologiesWe constantly update the technological, methodological and instrumental base working with international experts
How We Work
Step 1: Preliminary Internal Research (2 weeks)
- Clarification of the request and detailed study of the Bank.
- Identifying unwritten rules and cultural norms.
Step 2: Preliminary External Study (3 weeks)
- Formation of portraits of the target audience and in-depth interviews.
Step 3: Study of the Bank’s Corporate Culture (4 weeks)
- Diagnostic interviews,
- Formation of a Cultural Profile
- Artifact Analysis
Step 4: Formation of Primary EVP (2 weeks)
- Coordination of target audience segments
- Development of proposals.
Step 5: Primary EVP Testing (3 weeks)
- Testing EVP in focus groups
- Collecting feedback.
Step 6: Formation of a New Employer Brand Project (4 weeks)
- Development of a brand code and creation of a brand mental field.
Step 7: Testing and Validation of the New Brand (3 weeks)
- Resonance assessment and adjustment based on feedback.
Step 8: Conducting a Mass Survey (6 weeks)
- Assessing the perception of a new brand by the target audience.
Step 9: Finalization of the Implementation Action Plan (2 weeks)
- Development of key messages and tasks for integration into HR processes.
Our team of experts
- Timur Yadgarov, PhDCorporate anthropologist, expert in diagnostics and cultural transformation,
Scientific editor of the business bestseller “Leader and Tribe”
Chairman
Expert Council
National Assessment Center (Uzbekistan) - Takhir BazarovDoctor of Psychology, author of the textbook "Human Resource Management"
Emeritus Professor of Moscow State University named after M.V. Lomonosov (Russia) - John KingProfessor of the Moscow International Leadership Academy, author of the business bestseller “Leader and Tribe” (Tribal Leadership), winner of the Award of Excellence in Leadership Trainings (USA)
- Alexander Baruhonorary professor of the Banking and Finance Academy of the Republic of Uzbekistan, marketer with 30 years of experience, Best Marketing Director in the financial sector (2008-2010) (Russia)
- Anna TimofeevaHonorary Professor of the Banking and Finance Academy of the Republic of Uzbekistan, Ex HRD JUSAN Bank, Alfa Bank, Sber Bank, Best HRD 2018, 2022 (Kazakhstan)
- Peter KensokProfessor of the Moscow International Leadership Academy, author of the business bestseller “The Art of Understanding Values” (Werte manager), Stuttgart (Germany)
- Yulia BakhmachGeneral Director of AFS-Research, 15 years of experience in the field of marketing research, more than 2000 successfully implemented projects (Uzbekistan)
- Werner RegenDoctor of Economics, Professor, Vice-President of the European Coaching Association, member of the Scientific Society named after. Leibniz, Berlin (Germany)
Ready to Transform Your Company?