In an era when the world moves from VUCA to BANI - from volatile and ambiguous to fragile and non-linear - leadership becomes not just a skill, but a way of life, the art of navigating turbulence. This book is a collection of articles in which the authors share reflections on how management is evolving, how words shape reality, and how cultural codes define success.

As a corporate anthropologist and consultant with 30 years of experience, I see in this book a mirror of modern challenges: from changing generational values to the transition from material assets to teams as the main capital. 

Mark Kukushkin
Order the book

Price: 1500 rubles + delivery
Order via Telegram